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We all know better content equals a great return on investment, but what are the levers you pull to turn your content into cash? Here’s 17 handy tips for profitable content:

  1. Know Your Audience: The first rule of printing money? Know who you’re talking to. Get the lowdown on your audience’s demographics, preferences, behaviours, and motivations so you can deliver content that will guarantee they choose you over the competition. Not sure where to start? Here’s our favourite tool.
  2. Quality Over Quantity: Less really is more (unless you’re ENORMOUS, like us). Don’t flood your audience with sub-par rubbish. Serve them the gourmet content they’re starved for, and they’ll reward you with juicy returns.
  3. Unlock The SEO Goldmine: By serving up relevant, valuable content that’s optimized for search engines, sprinkled with the right keywords, and laced with effective backlinks, you’re guaranteed to tip the profit scales in your favour.
  4. Engage With Your Audience: Don’t just talk, engage. Quizzes, polls, or interactive infographics can stimulate user engagement and participation, keeping your brand at the forefront of their wallets.
  5. Visuals Matter: A picture’s worth a thousand bucks. Catchy images, infographics, and videos are sure-shot magnets for attention and shares, paving the way for increased profitability.
  6. Protect Your Branding: Keep your branding as consistent as your hunger for success. A steady voice, style, and visuals build trust, and trust is what keeps the cash registers ringing.
  7. Use A Multi-Platform Strategy: What works on LinkedIn may fall flat on Instagram, you need to diversify your platform exposure to find the most lucrative audience for each post.
  8. Re-purpose Content: Get more out of your content. Turn that popular blog post into a video or an infographic, and get set to count the additional earnings.
  9. Prioritise Storytelling: Weave narratives into your content, a compelling story will make your brand unforgettable and customer wallets fly open.
  10. Keep It Fresh: Revamp your content strategy regularly. Fresh content keeps your audience hooked and improves SEO, two crucial components of your profit-making strategy.
  11. Calls to Action: Craft compelling CTAs that guide your audience to profitable actions. With clear, persuasive CTAs, you’ll be leading your customers down the yellow brick road to higher conversions.
  12. Test and Adapt: Leave no stone unturned in your quest for greater profitability. Test different types of content, headlines, formats, and posting times, and use those insights to refine your cash-magnet content strategy.
  13. Data-Driven Decisions: Let data guide your content strategy. Insights from audience analysis, engagement metrics, and successful content can illuminate the path to amplified earnings.
  14. Collaborate: Partner up with other businesses, influencers, or guest bloggers. Expanding your reach and bringing fresh perspectives can supercharge your money making potential.
  15. User-Generated Content: Leverage user-generated content to boost engagement and build community, whilst also saving on content creation costs.
  16. Value-Driven Content: Aim to provide value to your audience, whether it’s educational, solutions to problems, or entertainment. Remember, a loyal customer base will form your most consistent revenue stream.
  17. AI-Generated Content: Utilize AI agencies like Enormous to generate top-tier content at breakneck speed, ensuring you’re consistently attracting and retaining a profit-generating audience.

Stop reading, start creating, and put these tips for more profitable content to work